Stuart
[2021-11-15 07:14:53
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This highlights the importance of influencers in both dissemination of information and marketing. Various social media platforms have been used by plastic and aesthetic providers to improve visibility, contribute to external marketing efforts, communicate with colleagues, and educate the public. Thereby, we chose to extract the top influencers in plastic surgery on a single platform (Twitter), as the content is more geared towards expert information and public information over marketing and self-promotion compared to other platforms. The purpose of this study is to identify the top influencers in plastic surgery on Twitter, characterize who they are, and relate their social media influence to academic influence. Social media influencers are predominantly physically located in the United States, however can be found in six other countries. We have found that a majority of these social media influencers are ASAPS eligible board-certified plastic surgeons. The academic parallel of social media influence is the Hirsch index or "h-index," which measures both the productivity and citation impact of a scientist.7 Studies have shown that academic plastic surgeons have a mean h-index of 11.7 (range, 0-78).8 In this study, we examine how the top social media influencers compare with respect to academic/scientific influence on the field of plastic surgery. |
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