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Influencers who exclusively cover a high number of consumers are more valuable to firms than those who mostly cover consumers also covered by other influencers. To take advantage of the vast size of social networks, firms have now turned their attention to influencer marketing wherein they employ independent influencers to promote their products on social media platforms. Discovery and detection of different social behaviors, such as influence in on-line social networks, have drawn much focus in the current research. Buzzsumo - A free tool that is pretty much still in beta mode, Buzzsumo promotes itself as a research tool for content marketing and SEO by providing insights into the most popular content and the influencers sharing it. To find ideas for content that fills a need on an influencer’s site, conduct research using Alexa’s Competitive Keyword Matrix. If other high-authority, credible websites link to your site, you likely have good content. While there are many methods tackling the issue of influence evaluation, most of them base on the underline assumption that a large audience is indispensable for an influencer to have much impact. In this work, we target a novel problem of finding micro-influencers - exactly those users that have much influence on others despite of a limited range of followers. |
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This highlights the importance of influencers in both dissemination of information and marketing. Various social media platforms have been used by plastic and aesthetic providers to improve visibility, contribute to external marketing efforts, communicate with colleagues, and educate the public. Thereby, we chose to extract the top influencers in plastic surgery on a single platform (Twitter), as the content is more geared towards expert information and public information over marketing and self-promotion compared to other platforms. The purpose of this study is to identify the top influencers in plastic surgery on Twitter, characterize who they are, and relate their social media influence to academic influence. Social media influencers are predominantly physically located in the United States, however can be found in six other countries. We have found that a majority of these social media influencers are ASAPS eligible board-certified plastic surgeons. The academic parallel of social media influence is the Hirsch index or "h-index," which measures both the productivity and citation impact of a scientist.7 Studies have shown that academic plastic surgeons have a mean h-index of 11.7 (range, 0-78).8 In this study, we examine how the top social media influencers compare with respect to academic/scientific influence on the field of plastic surgery. |
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